Female Entrepreneurs Institute (“FEI”) featured our founder’s (Jamie Lewis, aka “JLEW”) Entrepreneurial Journey on their website.

What about your business matters most deeply to you? How does it engage your values?

“We are deeply passionate about supporting other women. You’ll see a number of female fighters (boxers and MMA) sprinkled throughout our website, social media, etc. To us, they’re symbols of strength; mental strength achieved through physical discipline. They’re role models for women everywhere, women warriors pushing the boundaries to pave the way for all women.”

What do you see as challenges for you and your business? What are some opportunities?

“The shift toward experiences over product consumption presents challenges for an accessories company for sure. We’re trying to mitigate that by doing our own events and keeping the brand fresh with new products and experiences.”

Read the full piece here.