Femininity

On the heels of an incredible all American US Open Women’s Final we’re extra excited to see the 9/22 release of Battle of the Sexes with Emma Stone starring as the legendary Billie Jean King, one of the iconic #GirlsWithGuts.

In the film, 29-year-old Billie Jean King is frustrated by the disparity between what male and female tennis players are paid, and it’s her annoyance at this injustice that acts as a propelling force for the plot.  King (Emma Stone) has just been triumphant at the 1972 US Open, but before she can finish celebrating, she finds out that the United States Lawn Tennis Association has announced a new prize fund, offering eight times (8x!) less for women. In an act of rebellion alongside manager Gladys Heldman (Sarah Silverman), she launches the Women’s Tennis Association, designed to provide a more equal working environment for female tennis players. It irks the old boys of the sport, including misogynist ex-pro Bobby Riggs (Steve Carell), who challenges her to the ultimate test, a match between the pair that will, in his mind, prove that women are lesser players than men.

In tennis, Battle of the Sexes is a term that has been used to describe various exhibition matches played between a man and a woman (or, in one case, a doubles match between two men and two women). Most famously, the term is used for a nationally televised match in 1973, held at the Houston Astrodome, between 55-year-old Bobby Riggs and 29-year-old Billie Jean King, which King won in three sets.  The match attracted massive attention and was viewed by an estimated 90 million people around the world; King’s win is considered a milestone in public acceptance of women’s tennis.

“What she proved that night in a courageous performance of physical prowess and nerves of steel,” said biographer and Harvard’s Warren Center fellow Susan Ware, “is that women did not choke. Women were not frail and weak. Women could face pressure and take it — live on national television — with no takeovers.”

Fashion

Fashion Week is in full swing here in New York City and JLEW Bags is proud to say we’re part of the Made in NY: Fashion Community.    Check out all of the other designers who also make their products in the fashion capital of the world!

Fitness

Thanks so much to all of the #GirlsWithGuts who joined us this week at the newly opened location of Everybody Fights.  We loved the authenticity and ass-kicking elements of the workout.   See our interview with George Foreman III himself here to learn about all of the thinking that went into creating their workouts.

Flair

What a fun run it’s been for our gutsy gals on the airwaves.

Top left: Ginny Fuchs; Bottom left: Heather Hardy rocking her GRRRL shirt and JLEW bag made in collaboration with Too Pretty brand; and Far right: Rob Taub with Jamie Lewis.

Listen to Heather “the Heat” Hardy live from Vegas with Marco in the Morning on Sunny 106.5 here:

She was in Vegas to receive the well deserved 8th Annual Titans of the Trade award from Mayweather Promotions: “Golden Glove Award recipient Heather “The Heat” Hardy has let her talent do all of the talking.  She has contributed to diversifying the sports industry by her remarkable success as a female boxer and strength through her continuous achievements in the industry. Being a single mother and a professional boxer has come with a lot of hard-work and dedication but Heather has conquered her adversities through recognition in combat-sports. Her most recent achievement was her TKO win at her MMA debut against Alice Yauger on June 24th. Heather is also unbeaten in the boxing ring with 20 wins, 4 KO’s and the WBC super bantamweight & featherweight world titles.”

Listen to Houston native and USA Olympic boxer Ginny Fuchs on SportsTalk790 AM here.

Plus our founder, Jamie Lewis, with Rob Taub on AM970 The Answer here talking about why she chooses to manufacture in NYC, the origins of the business, and how she met Rob (hint: hiking on a mountain in Mexico).