Why aren’t there more female CEOs is a question we continue to evaluate.  Do women simply choose not to pursue the corner office?   Does conscious discrimination still exist?  Or is there something more subtle at play . . . unconscious bias?  Our founder believes the latter to be true.

What is pernicious about unconscious bias is not only that it creates specific career obstacles—say, being passed over for a promotion or losing out on a fellowship—but that it has subtler and more far-reaching consequences: It erodes the foundation upon which achievement is built—ambition itself.  If others perceive you as talented, you become more talented.  Ambition also depends on recognition. Being recognized enhances learning, motivation, productivity, and self-esteem.  Read more here.

Here at JLEW we want to encourage women to be gutsy, be ambitious, and recognize them for doing so, hence our use of the hashtag #GirlsWithGuts and our championing of so many amazing women.

Thankfully, we aren’t alone.   Hats off to Barnard for its recent hire of Sien Beilock as the next president.  A cognitive scientist by training, Dr. Beilock studies how people crumble or do well under pressure, and what psychological tools help them perform at their best. She has a particular focus on how women and girls perform in math and science.

Dr. Beilock said that this was a crucial moment for “ensuring that women are being educated at a higher level, being provided with the tools they need and with opportunities to be in leadership positions, in positions where they can help affect change. Being at Barnard provides an opportunity to help push that idea forward.”  We wish you the very best of luck and look forward to watching you develop future female leaders!

Sian Beilock in her office at the University of Chicago in 2015. Credit Jason Smith/University of Chicago


Have you checked out our mesh totes for summer yet?   When two gals share the same “JLEW” nickname (Jamie Lewinger of More Than Turquoise and Jamie Lewis of JLEW Bags) fun things happen!   Here she is rocking our seafoam tote poolside.   Thanks for making us look good, JLEW!   We can’t wait to tell you more about her upcoming launch, so stay tuned.


Team JLEW took a trip to The Wellery at SAKS to take a ConBody prison style bootcamp class and had so much fun!  The story behind the workout is almost as good as the workout itself: While serving a prison sentence in his 9’x6’ cell, Coss Marte developed a unique and effective exercise program without the need for any equipment. Using military bootcamp techniques, and some additional secrets that Coss developed himself, this program is designed to be completed anywhere, anytime.   The workout is HARD and we love the underlying mission of inspiring people to be their very best.  Try it out and tell us what you think!


Hopefully you know all about her already, but if not, we’re thrilled to introduce you to Rosie Rios and the AMAZING work she’s doing.   Putting a woman on US paper currency for the first time in over a century?  Check!  Not only highlighting but also developing resources for teachers to educate students about historical American women?  Check!  First Latina in Harvard’s 380-year history to have a portrait commissioned in her honor?  Check!   Increasing the number of female statues in public places?  Check!  We could go on and on oozing about how she inspires us, but let’s pause and talk about these statues.

“Central Park is the most visited urban park in the United States, she says.” Can you name the female statues in the park? There are Mother Goose and Alice in Wonderland. But you have 23 real people, all men.”

Rios reports that New York Life has committed half a million dollars toward funding for the first statue of women in Central Park, which will feature the suffragists Susan B. Anthony and Elizabeth Cady Stanton. The statue will be unveiled in 2020, the 100th anniversary of women’s suffrage.  Read more about her Empowerment 2020 foundation and goal to empower a billion women by 2020 here.

Left to right: Heather Nesle, president, New York Life Foundation; Coline Jenkins, vice president, Elizabeth Cady Stanton and Susan B. Anthony Statue Fund and great-great granddaughter of Elizabeth Cady Stanton; Pam Elam, president, Elizabeth Cady Stanton and Susan B. Anthony Statue Fund; and Rosa “Rosie” Gumataotao Rios, 43rd Treasurer of the United States.