Thank you Inc. and Chris Dessi for showcasing Caroline Paul’s TED talk articulating why gutsy girls who take risks grow up to be brave women.  An author, firefighter, paraglider and all-around adventurer, Caroline explains that bravery is learned.   She believes risky play is important for all kids and helps teach hazard assessment, delayed gratification, confidence, among other valuable life lessons.  She encourages parents to guide daughters to access their bravery.   Let them make conclusions based on courage, not fear. That’s how you raise #GirlsWithGuts.  Read the Inc. article and view the TED talk here.


We are so excited to attend the Girls On The Run Sneaker Soiree this week as an Empowerment Sponsor, where we get to wear sneakers with dresses.   Thank you Pop Sugar for showing us how street style stars pull it off!   See more here and follow our IG story Thursday to see how Team JLEW pulls it off, albeit with JLEW Bags of course.

PC: Getty / Timur Emek


We cannot tell you how happy we were to read Well + Good’s story on the reverse-transformation selfie.  It’s not just social media, but society in general that puts too much emphasis on weight as an indicator of overall fitness, says Jason Machowsky, RD, CSSD, RCEP, CSCS, a sports dietitian and exercise physiologist at the Hospital for Special Surgery in New York City.  “We need to be looking at many other quantitative and qualitative factors of health such as physical capacity, strength, endurance, lab values, anthropometrics, as well as mental outlook to take a more holistic view of what it means to get healthier.”


Team JLEW kicked off the celebrations of our one year anniversary with flair yesterday by participating in the women in innovation forum here in NYC.   Catherine Barba, Kelly Hoey, Rachel Weiss, Ayah Bdeir and Amanda Hesser caught our attention and moved us with their amazing energy, work and perspectives.  The day was full of great content and inspiration.

We have so much admiration and respect for Leslie Blodgett, founder of Bare Minerals whose motto is: “Be Original.  Be Natural.  Be Good.”  Leslie wowed us not simply because she had the guts to persevere when others seemingly didn’t believe in her, but because she continues to exude extraordinary passion, originality and authenticity still today after having built such a successful enterprise.